KFC Campaign

"If you've got it flaunt it" a body positivity message behind the KFC campaign. that targets KFC's audience with a message that they use freshly hand prepared chicken every day. "Every day 1,000s of cooks in KFC's prepare chicken by hand. No one knows. No one believes it. The creative challenge is to create a campaign that communicates that KFC chicken is hand prepared in restaurants by trained cooks. Previous campaigns by KFC to communicate this message have failed to cut through, either by not being distinctive enough or not being bold or interesting enough. The submission needs to deliver the message of handmade in a bold and disruptive way that will make people take notice."