oftt

September 21 - February 22 During my entrepreneurship with oftt I had the privilege of attending events such as Berlin Fashion week, Link & Co. EV car launch, Copenhagen fashion week, and special store openings.

Oftt

During my 6months collaborating with oftt and creative director Ashley Hovelle I had the opportunity to work on many projects that I am immensely grateful for. I had many opportunities to run the store on my own, giving me independence and problem solving skills, boosting my confidence with the company.

I learned how to work with customers on and offline, processing and shipping orders worldwide. Working on the shopify website to enhance user experience and further establish a relationship with the consumer creating brand trust. I worked on various types of content, video, newsletter, social media posts.

Designing advertising campaigns for prospecting and retargeting customers; with help from Ashley and Marco (freelancer in charge of the Facebook ads and budget) through facebooks ad manager for Instagram. Editing video and photo shoots to update the website.

Writing journal blog posts on the website including fashion week, the coat and our Sunday opening. Working with various retailers in New York, Munich, Berlin and Korea. Packaging and sending out orders to big retailers for example Zolando and building relationships with the buyers.

Giving art direction on shoots. Offering my advice and opinions on different business decisions Ashley needed a second opinion on. Designing gifs. Designing SS22 and AW22 look books. Designing a male and female catalog for customers and clients. Researching and designing materials for Copenhagen fashion week.

AW22 design mock-up

This editorial project allowed my creativity to flow an design was purely my own experience to take lead of whatever concept I wanted

I worked with some guidelines that I set myself to work with text but mainly image based

Preview of the woman’s catalog featuring our model Lena

AW22 look book and catalog design created by Hollie

Oftt reel from Copenhagen fashion week February 2022,

Oftt first Instagram reel where we got over 120 likes and 8.2K views, showing the Oftt collection at Berlin fashion week and being featured by Vogue Germany

The 10/10 cashmere coat dust bag

I designed this label for the dust bag

Oftt AW22 shoot cover

oftt goals page 2

pieces featured with lena page 3

cashmere coat page 4

double denim page 5

corduroy page 6

cashmere coat page 7

cashmere coat page 8

corduroy page 9

corduroy page 10

cashmere coat page 11

vegan trainers page 12

mike and Lukas closeup B&W

Certified fabric

lena 360 waffle with corduroy

lena long sleeve waffle

unisex

lena catalog grey sweatpants and hoodie

We successfully reached 5 thousand followers on Instagram

Ran the first Sunday opening during 2 weeks in December and made over €2,000 in sales

Spotify unwrapped released in December, we jumped on the trend to promote our top 5 best sellers

Over 1,000 views Instagram1:1 retargeting coat campaign

Winter accessories newsletter. Through this winter accessories campaign we made sales over €200 and successfully sold out of many items before Christmas! After running this ad during a snowy winter shoot we took more photos to update the ads and create a retargeting campaign.

Instagram ad design for corduroy set, I went through the whole process of photographing the ad, editing the images, using indesign to work on the layout and add text, putting together the video in splice and working on the most effective timing to then using the Facebook ads tools to create t this story ad. I also created the same ad in 1:1 for Instagram feed. This is a prospecting ad.

Organique

If you're Interested in my experience with sustainable fashion brands

Check out my work with Organique!